About a year ago, I came across a debut, full-length album by an up-and-comer on iTunes that hooked me within the first 30-second clip.
The artist is Mandi Perkins and the album, Alice in No Man’s Land, has become one of my go-tos when I feel in need of a shot of perspective.
It’s a surprising blend of rock and soul that ranges in mood from confusion to bitterness to unabashed vulnerablility and back again while always maintaining pure honesty and a ‘This too shall pass’ tone of confidence.
With every track, just as she seems to be held down or broken by the world, or certain people within the world, Perkins manages always to push back, coming out at the end with a lesson learned and a strengthened sense of admirable self-awareness.
This balance of feeling, understanding and the beautiful way the words wind into captivating lyrics is instantly explained by Perkins’ unusual background, unusual for the music industry anyway.
“I started writing and singing when I was super young and I always knew in the back of my head that I wanted to go into songwriting and being a singer,” said Perkins, during a recent interview. “I didn’t know exactly what genre or how I would get there but I knew I wanted to get to California. But I also have several other interests. I love school, I love academia.”
Choosing to have the best of both worlds, Perkins attended UC Berkeley for undergraduate studies in English Literature, gaining proximity to the music industry while graduating with honors.
Following college, Perkins moved to Los Angeles where she attended law school and simultaneously began pursuing a career in music. In case you’re curious, she passed the State Bar of California but has absolutely no interest in practicing law.
“I went to Berkeley where you learn how to be subjective, like what does that tree mean and why is it a big deal. And then a week after you graduate you go to law school and you learn how to be objective, like that is a tree. And you learn how to think back and you kind of incorporate that into your songwriting. School only helps you. I’ve always known that I was going to go to school. I love being a singer but you can do it. You can do both things.”
Proving that education is a tool for improving in any chosen field, Perkins explains that both her degree in English Literature and law school studies have made her a better singer-songwriter.
“The subjective and the objective totally helped me be a little more of a well-rounded writer. You’re not just stating all your emotions that are very specific to you. You take a specific situation and generalize it so the most people possible can get something out of it. I write for myself initially but the ultimate goal is to hopefully be a catharsis for other people and help other people through the work.”
“I’m a songwriter that wants people to take whatever they want out of a song that applies to their own life. The thing about school is it helped me to be able to find a way to communicate more effectively for the most part.”
Many singer-songwriters have yet to make this crucial realization that opening up the material to bring more people into the fold makes the work invaluably more relevant and purposeful, something for which Perkins strives and achieves on this album.
Continuing with the well-rounded theme, Perkins couples her words with a stunning melodic rock sound that rises and falls with the drama of the moment.
“It’s a really good combination of what’s traditonally been known as singer-songwriter with more of a 2009-2010 pop rock sensibility, which I would say makes it melodic rock,” Perkins explains.
Taking advantage of every resource, seemingly living and breathing her music, Perkins has worked with a number of the music industry’s best and brightest, from management, including Jeff Rosen, a longtime associate of Bob Dylan, to fellow musicians, such as Ryan Tedder, the embodiment of One Republic, who brought us the hits ‘Apologize’ and ‘Stop and Stare’ and with whom she collaborated for this album.
Whether alone or collaborating, often Perkins writes the lyrics and music in tandem, which is presumably why the emotion flows so coherently throughout the songs on the album.
“For the writing process, I write almost everyday,” said Perkins. “And I usually write when I’m angry or upset about something. So I have lyrics. And then sometimes I’ll pull out my guitar and write a melody over it. Other times I’ll just take the words to somebody that is really good at music, like a Ryan Tedder, and I’ll tell them about the situation. I’ll explain to them what the lyrics mean. They’ll bust out some chords and I’ll write songs over it. So it’s usually a pretty fast process for the most part. Ryan is a great example - he’s amazing to work with, super talented.”
“So for ‘Why Pretend,’ I was like, ‘You know Ryan, one of my best friends cheats on one of my other best friends. Everybody knows about it, including the girl he cheats on but she wants to marry him anyway for some reason. And I’m a bad friend to her because I haven’t mentioned it and said what are you doing dude. I’m a bad friend to him because I’m not pulling him aside and saying what are you doing dude.’ So I said, ‘I’m having this issue and I really feel bad about it.’ He started busting out these chords on piano and we worked on it for like five minutes. It went from piano to guitar in the studio and that’s it.”
“For the most part, I’ve found that the songs that are the catchiest and that resonate the most with people are usually written in about ten minutes.”
Despite the swift writing process, the professional road has been bumpy for Perkins. And yet, with life imitating art, or vice versa if you want to be technical about it, Perkins has managed to find a silver lining with every detour and spin every harsh critique into gold.
Implying she is simply a derivitive, some critics have called her ’just another Alanis Morissette’ but Perkins takes it as a compliment.
“If people think I’m another Alanis, then that’s amazing,” Perkins said. ”Because she sold like 25 million records. She broke ground for so many girls out there. She entered into a guys world where obviously it’s harder for a woman to get into. And she’s dope! She said what people wanted to say but couldn’t say, or what people didn’t even know they wanted to say. So when people say that about me, it’s a massive compliment.”
Hitting the point home, she did an inspired cover of Morissette’s ‘Hands Clean.’ To see a rehearsal video of this, check out the link: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=15507377
Beyond the critics, Perkins had the unfortunate timing to sign onto a Sony BMG sub label just in time for it to collapse quite nearly concurrent with the release of Alice in No Man’s Land. This meant very little promotion and thus the record never had much of a chance to shine in the vast music market. Always with the upside, Perkins could be heard on a few MTV shows, was named a Yahoo Music ‘Who’s Next’ artist, and walked away from the label with the rights to the masters from the album and two music videos that had been shot.
“I haven’t fully gotten that record out, which is a little frustrating sometimes but you hit the road, you try to reach as many people as possible, you spread it as big as you can on the internet, and you just go out and do the best you can.”
Currently Perkins is on the ‘It’s All Happening Tour,’ a national summer tour hitting both coasts and named for a quote from her favorite movie, Almost Famous. Also, she is working on material for a new album she plans to begin recording in October, realizing it is time to move on as the first anniversary of the release of Alice comes this month.
“I’ve written so many songs since then. I’m fired up about the new music! So I’m just going to take Alice, spend the rest of the summer on it, give it some time in the sun and a tan, and then move on.”
As she continues to trudge along, it’s clear that Perkins has much more to say and is ready to be heard.
And one day, everybody will know Mandi Perkins is not ‘just another’ anybody.
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I may be reached anytime by leaving a comment on this post. To listen to Mandi Perkins for yourself or to find a tour date near you, visit her myspace page at http://www.myspace.com/mandiperkins